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Journal

Notes from the operators behind thirteen brands: media, marketing, artificial intelligence and market entry between Europe and Latin America.

What a Latin America market study actually costs

Real prices for market research in Mexico, Colombia and Chile, what each tier includes, and the three line items nobody mentions until after you have signed.

26 Aug 2026·3 min read·Go to Market·Latin America

How to automate business processes without breaking anything

The right order to automate: which processes are worth it, which you should never touch, and why most projects fail during the mapping stage.

25 Aug 2026·3 min read·Artificial Intelligence·Automation
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