Cátedra
The Market Club academy. Not an MBA and not a guru course: it is the actual manual we use to launch mastheads, build labs, set prices and decide when to shut something down. With real numbers, mistakes included.
Choosing the niche
The seven criteria filter and the sectors we rejected, with the reason.
Building the brand
How to look like a twenty year old company on day one.
First clients
Real prospecting, scripts and emails that worked and those that did not.
Pricing
Charging more without losing the client, and why low prices attract the wrong one.
Automating
What to automate, what to leave to a person and what each tool costs.
Reading the numbers
The four that matter in a service business, and what to do the month they go wrong.
Club members get in first and at no cost. If you want a place in the founding cohort, book a call and we will go through it in thirty minutes.