Before you build,check that someone wants it.
The EULAT is the strategy and market research division. It started as an expansion consultancy between Europe and Latin America and that is still what it is: people on the ground on both sides of the corridor, validating ideas, sizing markets, designing the entry and hiring the local team.
Most projects do not fail on execution.
They fail because nobody checked there was a market.
From idea to team on the ground.
Validation
Interviews with real buyers in your sector. A written verdict: go or stop.
Market
Real size with sources, competition, substitutes and segmentation by buying power.
Strategy
Positioning, offer, price and why they would pick you when they have options.
Go to market
A twelve month plan with channels, messages, owners and dates. To execute, not to file away.
Forecast
Financial model with scenarios, break even and cash needs. Ready for a bank or investor.
Team on the ground
We find, filter and hire your local team in the destination country, and stay with you the first months.
Europe and Latin America,
in both directions.
Almost everyone treats that corridor as a single market because the language is the same. It is the most expensive mistake you can make. Buying cycles, tax, the role of intermediaries and even the tone of a sales email change completely from one country to the next.