People who operate,not who advise.
A small team spread between Europe and Latin America, obsessed with craft and with very little patience for meetings that do not end in something built. Everything you see here we built ourselves, including this site.
One publication, and everything else followed.
This did not start from a business plan. It started from an uncomfortable fact: there are industries in Spain and Latin America moving enormous amounts of money with not a single decent publication covering them in Spanish.
We launched the first publication to fill that gap. It worked. And once we had the audience, companies in the sector asked whether we would make their content too, because we understood their world better than their agency did. That is where the first lab came from.
The margin from that lab paid for the second publication. And so on until today. The rest appeared because it was needed, not because it looked good on an org chart: the AI department was born the day two people could not keep up with four mastheads, the studio was born when clients started asking for video.
Build first, tell later
First the thing exists, then the deck about the thing. The other way round is how two months disappear.
Whoever decides, executes
Nobody designs a plan for someone else to execute without having done it themselves. It cures a lot of bad ideas.
Numbers get shown in full
Internally and externally. A metric you can only show cropped is not a metric, it is a sales line.
We close what does not work
Without drama and without waiting two years. We have done it, and that is why what remains stands up.
Our own CRM, no licence
The same one we run our pipeline on. Contacts, opportunities and follow-up, with no per-seat fee and no January price rise.
Newsletter platform
Your own list, templates, sending and metrics. The infrastructure behind our seven weekly newsletters, put in your name.
Your site, built and maintained
We build it to the standard you are looking at, and we maintain it. Changes, copy and new sections without a quote every time.
Promotion in our newsletters
Recurring presence in front of your sector's audience. What an advertiser pays for, a member gets included.
All six divisions at member rates
Strategy, labs, AI and studio at club rates instead of client rates.
Community and access
Members across three markets. Gatherings, introductions and the access that is hardest to buy: people who have already been where you are.
Cátedra, when it opens
The academy is included from day one, at no extra cost and before anyone else.
Same-day response
A direct line to a person. That is the real reason places are limited.
Thirty minutes, no slides
You tell us what you're building and where you are. We tell you whether the club is any use to you, and if it isn't we say so on that call, not on the third one. Add two lines when booking about what you want to cover. You'll get the Meet link and a reminder by email.